Press Office

The jury appreciated the strategic skills and effective management methods of the President of Asseco, which resulted in the company's revenues exceeding PLN 10 billion. The Asseco Group, operating under the federation model, has developed intensively on foreign markets, where it generates nearly 90% of its total sales.

This is an honor for my entire team – 27,000 employees operating in nearly 60 countries. Additionally, we have achieved about USD 3 billion in revenues. All this is a source of pride, considering that in 1991 I started my business as a start-up in Rzeszów with three people - said Adam Góral while receiving the award.

The federation model he adopted is an alternative to large IT companies. The companies of the Group are connected not only by common business goals, but above all by vision, values and partnership relations.

Our way is to integrate small and mid-sized companies from all over the world and not to kill their entrepreneurship, because our leadership is in fact based on a business consultancy, not on orders - summarized the President of Asseco. I am hoping that there will be more such undertakings in Poland - he added.

The ICAN Management Review: Leaders of Tomorrow is awarded to managers who, through bold decisions and consistent action, change the market reality by setting new directions in the development of industries and sectors.

Report to download: https://www.politykainsight.pl/raporty/czempioninarodowi

According to the authors of the report, the value of managers is determined by their competence, financial results and share price increase, but also by the duration of their held position. The longer the duration, the greater the market confidence. The following company CEOs are on the top of the list: Adam Kiciński - CD Projekt, Zbigniew Jagiełło - PKO BP and Daniel Obajtek - PKN Orlen.

Asseco Poland's net profit in 2019 amounted to nearly PLN 207 million and was by over PLN 40 million higher than the year before. At the end of that period, the capitalization was nearly PLN 5.3 billion. Additionally, with nearly 2,200 employees, Asseco Poland has been ranked 3rd in the category of the "Largest enterprises in Podkarpacie by employment size".
The "Golden Hundred Companies of Podkarpacie" ranking is organized by the "Nowiny" newspaper, in cooperation with the Podkarpacie branch of the Polish Economic Society.

The Asseco Banking Forum was held for the first time in a remote form. The online meeting was attended by over 400 representatives of the banking, capital, insurance and e-commerce sectors.


he added.

The introduction to the first debate of the meeting - "Digital bank in 6 days! Build or renovate?" - was prepared by Grzegorz Paskudzki, the head of the Asseco Business Consulting team, which supports banks in business transformation.


, he added.

The representative of Asseco also pointed out that banks were no longer the monopolists in the area of financial services, as the development of technology and increasingly easier access to knowledge and information made it possible to spread them.


he added.

Piotr Gawron, President of the Management Board, Dragon Services, agreed with him. He said that banks as institutions would remain with us, but clients would need services because they were identified by clients - banks would therefore act as platforms providing services.

However, Jaromir Frankowicz, Member of the Management Board, IDEA Bank, pointed out that for many clients the use of a bank was still very important.


, he said.


agreed Marek Lenz, CIO, Pekao SA.

In order for banks to maintain their position on the market, their digital transformation is necessary, which, as noted by Łukasz Dziekan, Member of the Management Board, Allegro Pay, is a complex undertaking for them. Financial institutions should treat IT as a profit, not a cost, and the process of change should be carried out in such a way that it is as little felt by clients as possible.


concluded Mirosław Forystek, Member of the Management Board, Vodeno.

Answering the question whether to build or renovate, Adam Marciniak, Vice President of the Management Board, PKO BP, had the same opinion.


concluded the member of the Management Board of PKO BP.

But how much time is needed to build a new bank? What is important at the beginning of this process? These questions were answered during Tomasz Blicharz's speech, Asseco BooX Product Marketer.


said the Asseco’s expert, who also pointed out a very important issue - to test a given financial initiative before its launch on the market.


he added.

Asseco has developed a solution that enables such tests. Asseco BooX (Bank out of the Box) is the first cloud platform in Poland that can be used as a seed for building a new bank as well as for rebuilding or modernizing an existing financial institution.

The conference participants agreed that technology was one of the key elements both in the process of building a financial institution and its functioning. Dynamic changes on the market and growing expectations of clients mean that the banking sector should ask itself the following question: "What should be changed in technology today to be able to sell tomorrow?". The experts answered this question during the second debate.


said Łukasz Kozioł, Director of Product Management Department, Bank Ochrony Środowiska.

Marek Chlebicki of Raiffeisen Bank International AG agreed with the above statement and emphasized that the adoption of digital processes accelerated considerably, but financial institutions did not have to digitize everything and give up their physical experience. They can combine these experiences.


said Marcin Dzienniak, Director of Sales Application Development and Support Department, PKO BP.


added Grzegorz Pędzisz, CIO, IDEA Bank.


This does not change the fact that in order to be effective, an advisor needs IT solutions that will make their work easier and faster. Paweł Kapel, President of the Management Board of the Cooperative Bank in Lubaczów, which uses the Common IT Platform (WPI), a comprehensive IT solution offered by Asseco in the SaaS model, knows how important the level of customer service is.



he added.

The first step in customer service, however, is to get a customer. How to draw a customer’s interest? How to create an offer that is attractive and tailored to their needs? In this case, artificial intelligence and marketing automation can come in handy.


said Daniel Mączyński, Vice President of the Management Board, PragmaGO.


added Marta Mróz-Sipiora, Product Manager, Asseco Poland.

The Asseco Banking Forum 2020 ended with a speech by Piotr Czarnecki, Business Leader, an expert in banking and digital business and an academic lecturer, who concluded that in order for Polish banks to remain at the forefront of the services they have so far specialized in, they should be intelligent, personalized, multi-channel as well as offer both banking and non-banking services.

The Polish financial and retail consumer market has long been characterized by a high level of competition. Clients increasingly more often benefit from immediate and dynamic choice of product offer available in digital channels. Each of the products offered there must meet the current needs of consumers, but is not always correctly recognized by suppliers. The time from the purchase order to the product receipt is shortened. A consumer will choose the offer that best satisfies their needs with the lowest purchase cost and the safest form of delivery, which is particularly important during the pandemic. Therefore, it is not only the manufacturer but also the distributor of the product that matters. Today, as never before, it is important to match the original purchase need and the financial needs of a consumer. For banks and other financial institutions it means the necessity to constantly increase the advantage over the competition, which does not only include banks but also entities operating on e-commerce platforms. They must develop their technological background and implement innovations and optimization processes. Therefore, they face the challenge of choosing the right direction of their activities and the right solutions.
The construction or expansion of platforms offering financial products requires putting forward a thesis on the validity of the business model assumptions and its testing. Asseco BooX is the first operational technology platform containing a defined set of processes intended for handling financial products, which can be adapted to operate in virtually any market. As a cloud-based subscription platform, BooX is ideal for testing business hypotheses and proving the validity of new models of banks and e-commerce platforms. It is a perfect solution for neobanks, banks under consolidation, test and regulatory sandboxes and marketplace solutions (in e-commerce). Already at the early stage of obtaining a banking license, it enables new initiatives to prove high operational readiness to the national regulator. Entities already present on the market can use its features (subscription, working in a technology sandbox) in the process of testing and launching new services. The transformation or consolidation of banks is a natural application of the BooX platform. The innovation necessary for the development of financial institutions will be ensured by using solutions developed within the Asseco Innovation Hub, e.g. voicebots, built into the platform. Additionally, an organization can take advantage of the services of Asseco Business Consulting, which support business transformation.

The uniqueness of Asseco BooX lies in the fact that it is the first such comprehensive solution developed in Poland. It is a fully mature tool ready to launch and handle banking processes. It is important to remember that in the near future financial services will be increasingly more strongly connected with the natural needs of a client - said Tomasz Blicharz, Asseco BooX Marketer, Asseco Poland.

Asseco BooX is available in a subscription model, but it can also operate traditionally - based on a license purchase. Operationally, it works in the following models: stationary, cloud or hybrid. Both the availability of particular functionalities and the cost incurred by institutions depend on the actual level of their use.
The platform, operating on the basis of this solution, was made available this year in the Cooperative Bank in Lubaczów.
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The development of software for banks is one of the key areas of Asseco's business. The company offers, among others, central banking systems and omni-channel and mobile solutions, responding to the latest trends in global banking. Thanks to its experience and competence, Asseco has implemented its solutions (core banking engine) in over 800 banks. The company is a leading provider of IT solutions for the banking sector in Poland and operates in many European countries, as well as on African and Israeli markets.
For more information on the BooX platform, please see the website: http://boox.asseco.com/