The Asseco Banking Forum was held for the first time in a remote form. The online meeting was attended by over 400 representatives of the banking, capital, insurance and e-commerce sectors.
he added.
The introduction to the first debate of the meeting - "Digital bank in 6 days! Build or renovate?" - was prepared by Grzegorz Paskudzki, the head of the Asseco Business Consulting team, which supports banks in business transformation.
, he added.
The representative of Asseco also pointed out that banks were no longer the monopolists in the area of financial services, as the development of technology and increasingly easier access to knowledge and information made it possible to spread them.
he added.
Piotr Gawron, President of the Management Board, Dragon Services, agreed with him. He said that banks as institutions would remain with us, but clients would need services because they were identified by clients - banks would therefore act as platforms providing services.
However, Jaromir Frankowicz, Member of the Management Board, IDEA Bank, pointed out that for many clients the use of a bank was still very important.
, he said.
agreed Marek Lenz, CIO, Pekao SA.
In order for banks to maintain their position on the market, their digital transformation is necessary, which, as noted by Łukasz Dziekan, Member of the Management Board, Allegro Pay, is a complex undertaking for them. Financial institutions should treat IT as a profit, not a cost, and the process of change should be carried out in such a way that it is as little felt by clients as possible.
concluded Mirosław Forystek, Member of the Management Board, Vodeno.
Answering the question whether to build or renovate, Adam Marciniak, Vice President of the Management Board, PKO BP, had the same opinion.
concluded the member of the Management Board of PKO BP.
But how much time is needed to build a new bank? What is important at the beginning of this process? These questions were answered during Tomasz Blicharz's speech, Asseco BooX Product Marketer.
said the Asseco’s expert, who also pointed out a very important issue - to test a given financial initiative before its launch on the market.
he added.
Asseco has developed a solution that enables such tests. Asseco BooX (Bank out of the Box) is the first cloud platform in Poland that can be used as a seed for building a new bank as well as for rebuilding or modernizing an existing financial institution.
The conference participants agreed that technology was one of the key elements both in the process of building a financial institution and its functioning. Dynamic changes on the market and growing expectations of clients mean that the banking sector should ask itself the following question: "What should be changed in technology today to be able to sell tomorrow?". The experts answered this question during the second debate.
said Łukasz Kozioł, Director of Product Management Department, Bank Ochrony Środowiska.
Marek Chlebicki of Raiffeisen Bank International AG agreed with the above statement and emphasized that the adoption of digital processes accelerated considerably, but financial institutions did not have to digitize everything and give up their physical experience. They can combine these experiences.
said Marcin Dzienniak, Director of Sales Application Development and Support Department, PKO BP.
added Grzegorz Pędzisz, CIO, IDEA Bank.
This does not change the fact that in order to be effective, an advisor needs IT solutions that will make their work easier and faster. Paweł Kapel, President of the Management Board of the Cooperative Bank in Lubaczów, which uses the Common IT Platform (WPI), a comprehensive IT solution offered by Asseco in the SaaS model, knows how important the level of customer service is.
he added.
The first step in customer service, however, is to get a customer. How to draw a customer’s interest? How to create an offer that is attractive and tailored to their needs? In this case, artificial intelligence and marketing automation can come in handy.
said Daniel Mączyński, Vice President of the Management Board, PragmaGO.
added Marta Mróz-Sipiora, Product Manager, Asseco Poland.
The Asseco Banking Forum 2020 ended with a speech by Piotr Czarnecki, Business Leader, an expert in banking and digital business and an academic lecturer, who concluded that in order for Polish banks to remain at the forefront of the services they have so far specialized in, they should be intelligent, personalized, multi-channel as well as offer both banking and non-banking services.




