Asseco Poland has successfully implemented the IBM Cognos Express solution to support analytics and Big Data at the Regional Blood Donation and Hemotherapy Center in Bydgoszcz. The system implementation helped increase the number of blood donors by 10 percent! This is another successful project of Asseco, after helping the blood centers in Warsaw and Łodź.Asseco Poland’s Healthcare Systems Division has completed the implementation of IBM software for business intelligence and predictive analytics at the Regional Blood Donation and Hemotherapy Center (RBDHC) in Bydgoszcz. This supports the institution in planning more effective campaigns to promote blood donation. Asseco’s task was to supply software along with the necessary hardware infrastructure matched to the client’s specific needs. Theproject also involved mapping of databases available at RBDHC, as well as development of reports and full documentation. Currently, Asseco provides support for individual users engaged in data analysis at the Center.The implemented IBM Cognos Express is a comprehensive component-based solution for intelligent data analysis and planning, dedicated primarily to midsize organizations. RBDHC chose to implement IBM Cognos Express Reporter, which provides quick access to statistical data, self-service reporting, and many other capabilities. As a result, employees at RBDHC in Bydgoszcz obtain full knowledge of the structure blood donation in the region, including information on blood groups, age distribution, etc.In Poland, blood donation is based on honorary donors, that is people who donate blood for free. The process is carried out through a network of centers, such as RBDHC in Bydgoszcz, which qualify potential donors, collect blood, store it and supply it to healthcare facilities. They are also responsible for taking actions to promote blood donation.“With this new data processing software, we are able not only to analyze data from a historical perspective, but also prepare forecasts. For us it is a very important functionality because it helps us in organizing promotional campaigns and collecting blood,” says Jacek Południak of RBDHC in Bydgoszcz. “Following this implementation, the number of donor applications increased by about 10 percent,” he adds.Thanks to the predictive functionality, RBDHC in Bydgoszcz can predict the months of greater demand for blood or higher number of donors, as well as when to launch appropriate promotional actions. They are also better able to identify the areas or persons to whom such campaigns should be addressed. Importantly, the collected data and forecasts allow for personalization of activities, including the distribution of invitations through SMS messages and e-mails. The software also supports the operation of the so-called blood busses, that is mobile blood collection points. Based on the analysis of historical data, system operators know when and where to send such vehicles and can analyze all the data gathered during such trips.